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The number one most popular platform that numerous businesses choose to begin marketing on is Facebook and for a good reason. Facebook has over one billion active members on their site. That’s a huge audience for your brand, but it means you have to be careful about where you spend your money advertising, and you have to have a very clear idea of the demographic for your brand. Knowing who will be interested in your product on Facebook could boost your sales phenomenally. In this tutorial, we’re going to go over the most important features and tips for marketing on Facebook. You don’t have to use all of these tips, but focusing on a few key tips and features can significantly boost your sales and your brand’s reach.
Tips for Marketing on Facebook.
As a business tool, Facebook is dominating the popularity contest as a key element of most marketing strategies for businesses. However, due to the longevity of Facebook posts, you might find you’re struggling to come up with new content all the time and fresh ideas for your company or your brand’s page. While it’s tempting to write up a bit of content, find some cute images, or post nonstop, approaching it with some strategy is going to improve your odds of engaging in valuable conversations with customers and your audience. The following tips are going to help you increase engagement on your marketing efforts.
Timing.
While it depends on your target audience, content, and goals, the timing of your posts is something you need to consider seriously. Look at your targeted audience, note their personalities, and time your posts accordingly. For example, if you’re targeting busy mothers who stay at home, the best time to reach them is most likely going to be different from reaching single bachelors. One good way to figure out what times work best is through some trial and error, but there is another way to start out with a bit more accuracy. Studies have already been conducted to determine when different types of audiences are online, but a good beginning point is to start posting on Thursdays and Fridays because these are the most active days on Facebook. Engagement rates begin to drop by 3.5% below the average from Monday to Wednesday. In addition, one in the afternoon is the best time to post to get a share, and three is the best time to post to get a click. However, these are not the most popular times to post on Facebook. It’s the timing of your post that will show an increase in engagement and not the popular times for your audience to be posting.
Images.
You’ve most likely heard this one a million times, but the benefits of adding images to the posts you put on Facebook can’t be emphasized enough. Photos will receive 84% more link clicks and 53% more likes on Facebook than the average post. Here are some useful tips for images on Facebook.
Share images of actual people
Use lifestyle imagery instead of product imagery
Focus on people’s faces
Be concise
Create galleries
Encourage a short response
Use nostalgia to your advantage.
Contests.
People love getting free stuff. Everyone has found themselves liking and engaging with a branded Facebook page they wouldn’t have been aware of if they have the opportunity to win something. The thrill of maybe getting something for free is one of the best incentives, and will most likely have very little cost to your business when compared to the awareness your brand will get from the contest. The top reasons people ‘like’ brands on Facebook are so they can get a discount, promotion, or a giveaway. While the idea of increasing engagement is good, there are seven real returns on investments that are seen with the usage of Facebook contests for brands.
It increases your fan base
It boosts your traffic
It produces user-generated content
It generates target market opinions
It increases virality and shares
It creates conversations
It grows your email list
Crowdsourced Answers.
One of the benefits of hosting Facebook contests is a crowdsourcing customer and audience feedback to boost your Facebook engagement. Crowdsourcing is a kind of social listening, which is imperative to social media strategies. Everyone’s favorite topic of conversation is themselves, so by turning to your Facebook fans to get opinions and ideas on something is an excellent way to increase engagement. Ask a simple question of your current Facebook fans, or use a poll to get them to vote on a question, and you’ll have an easy way to see exactly what your customers and audience want. Here are a few suggestions for crowdsourcing painlessly to get the most out of your audience.
Collect testimonials using questions
Gather your post comments
Ask your fans to send photos using the products they’ve purchased from your brand
Run a photo contest and collect images of your brand
Run a contest.
Boost Posts.
While there is some debate about this practice, boosting a company’s Facebook
post is still a good way to improve your reach and engagement potential with your audience. When you identify your target audience, you can hone in on those who you want to reach through boosting your posts. Boosted posts are posts that are paid for that appear higher up on an audience’s news feed. The fee will depend on how many people you’d like your post to reach, and the
payment will depend on the number of impressions the post has over time. You don’t want to boost every post you make on Facebook, but things such as contests and highly active posts should be boosted. You’ll want to look into boosting posts because:
It will help promote your products or services that are offered by your brand or business.
It will encourage visits to the company’s website.
It will spread awareness to a limited-time campaign you’re running.
Find Audience Insights.
This tip goes together with crowdsourcing answers, and for a very good reason. The posts, activities, comments and other types of engagement you come across with your brand’s Facebook page will offer you valuable information to consider. You will see what type of content your audience is going to respond to, what type of content they’re going to ignore, and can determine what content you ought to concentrate on. In addition, you’ll be able to narrow in on what your audience is and focus on that demographic. Facebook makes this extremely easy for you with their Audience Insights page, where you’re able to see what your audience engages with. You’ll know if you need to post more text, photos, or videos, and what tone these posts should have.
Give Them Unique and Valuable Content.
This might seem a little obvious, but the number of companies and brands who are relying on information that is obviously recycled or stale shows the degree of missed opportunities there is on Facebook. Hopefully, you’ve recognized who your target customer and audience is, so you need to carefully consider the content they’re going to find most valuable. A teenage, suburban girl is most likely not going to care about the Four Ways to Store Tomatoes. Your common sense is going to help you with questions like this, so taking that extra second to stop and think about your audience is going to help you out a lot, and it will put you above your competition. Remember, your product or your brand is unique. Whether you do or do not have direct competition doesn’t matter, there are things that your product or service does that no one else is able to claim, so take advantage of them and highlight them through your Facebook page. Are there things customers can do that they couldn’t do before thanks to your product? Feature photos of them doing those things, or provide videos of your product or service helping someone. If you’re an expert in your field, offer them solutions and advice through your.Facebook page. The possibilities are pretty much endless, so take the time to sit down and think about how your brand and products are different from your competition, and then highlight them in your posts.
Here's a video that explain Tips For Marketing On Facebook (Marketing To Clientele On Facebook).
